Welcome to my world

Hi, I’m Steve
a Designer. Creative Strategist. Brand Manager.

I bring 17+ years of experience bridging high-level brand strategy with hands-on production. I help businesses turn complex visual goals into seamless, end-to-end multi-channel campaigns—from initial concept to physical installation and digital execution.

CORE CAPABILITIES

What I Do

CREATIVE STRATEGY & DIRECTION

I develop creative strategies that connect business goals with compelling brand experiences. From concept development and campaign direction to establishing visual standards, I help teams create work that is purposeful, consistent, and impactful.

BRAND & MARKETING

I build and evolve brands across the full marketing landscape, bringing together branding, digital, print, video, content, and customer-facing experiences to create cohesive campaigns that connect with audiences.

CREATIVE LEADERSHIP & OPERATIONS

I lead creative teams, manage workflows, and bring structure to the creative process. I work across departments, mentor talent, manage priorities and vendors, and ensure creative projects move from strategy to execution efficiently.

Take A Look Around

My Portfolio

Gallery

1927

Nutherm Tech (Creative Direction)

Corporate Identity & B2B Brand System

Client Nutherm Tech
Services Branding / Corporate Identity

LIKE THIS 1927

Nutherm Tech is a B2B thermal systems and engineering solutions company operating in a highly technical industrial sector. They needed to establish a cohesive visual presence to position themselves as a trusted, modern industry authority. The challenge was translating complex technical capabilities into a bold, clean identity system that communicates precision, reliability, and technical performance across both digital and physical touchpoints.

Brand Identity Systems & Strategy

B2B Corporate Collateral & Print Production

Asset & Production Management

Video

680

Protechnic Overview Video

Corporate Overview Video

Client Protechnic
Services Video Director, Producer & Editor

LIKE THIS 680

Video Director, Producer & Editor

Managed the full video production lifecycle—from on-site factory direction and cinematography to post-production editing, narrative pacing, and final asset delivery.

Gallery

936

Intermatic Welding & Fabrications

Brand Identity • Creative Direction • Vehicle Graphics & Apparel

LIKE THIS 936

Developed a distinctive brand identity for Intermatic Welding & Fabrications, creating a custom logo and supporting brand assets that reflect the company’s craftsmanship and unique personality.

Creative Approach

The goal was to create an identity that stood apart from conventional welding and fabrication branding. Inspired by the client’s appreciation for religious art, I incorporated those visual influences into the logo, bringing personal meaning and character to an industrial brand.

Image

1098

Cooler Master

Cooler Master

Led end-to-end creative direction, digital asset production, studio photography, and multimedia campaign execution for global hardware releases and print publications.

LIKE THIS 1098

Cooler Master is a global leader in computer hardware, PC components, and gaming peripherals. Serving a highly discerning community of PC builders, gamers, and tech enthusiasts, the brand required high-impact, cohesive visual design across digital platforms, print media, and video content to launch new product lines and maintain market dominance.

Digital & Web Experience Design

Editorial & Print Layouts

Video Production & Digital Content

Cooler Master — Global Product Marketing & Multi-Channel Design

Scope: Lead Creative Direction, Web Design, Studio Product Photography, Editorial Print Layouts, YouTube Video Production.

Outcome: Unified product launch campaigns across web, print, and video channels, elevating Cooler Master’s brand presence in the competitive gaming and hardware sector.

Gallery

1013

Abrazo

Abrazo — Lifestyle Brand Creation & Product Line Development

Scope: Brand Strategy, Industrial Product Design (Longboards & Paddleboards), Consumer Packaging, DTC E-Commerce, Amazon Storefront & A+ Content.

Outcome: Built a market-ready outdoor lifestyle brand from the ground up, successfully bridging factory manufacturing capabilities with high-converting consumer retail channels.

LIKE THIS 1013

VIEW PROJECT

Abrazo possessed manufacturing facilities and an initial logo mark, but lacked a distinct consumer brand identity, product design lineup, or go-to-market commercial strategy. They needed to launch a cohesive lifestyle brand focused on outdoor recreation and action sports, requiring complete product development, packaging design, and a multi-channel e-commerce ecosystem.

Brand Creation & Identity System

Physical Product Design & Industrial Graphics

Multi-Channel E-Commerce & Retail Marketplace

Standard

398

Zoyer

Zoyer

Zoyer — Athletic Recovery Brand Architecture & Field Marketing

Scope: Brand Strategy, “Good/Better/Best” Product Hierarchy, Gym & Athlete Partnerships, Video Production, Structural Packaging, DTC E-Commerce.

Outcome: Built an authentic, multi-tiered recovery brand supported by real-world athletic endorsements, cohesive retail packaging, and a high-converting digital storefront.

LIKE THIS 398

Zoyer entered the competitive orthopedic support and athletic recovery market with a lineup of compression sleeves and technical braces. Beyond establishing a clear product line architecture, they needed grassroots brand authority and real-world athletic endorsement to build credibility with active consumers.

Brand Architecture & “Good, Better, Best” Strategy

Grassroots Marketing, Athlete Sponsorships & Video Production

Structural Packaging & E-Commerce Execution

16+ Years of Experience

Capabilities & Expertise

Creative Leadership & Strategy
Production & Brand Operations
Creative Technology & Tools
E-Commerce & Retail Strategy

Brand Positioning & Identity Systems
Multi-Channel Campaign Direction
Creative Team Management
Script-to-Screen Narrative Storytelling
Bilingual Campaign Strategy (EN/ES)

Production & Supply Chain Management
Environmental & Commercial Signage
Print & Packaging Design
Vendor, Permit & Budget Management

Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
Premiere Pro & After Effects (Log Video Workflows)
Color Grading & Prototyping
Large-Format Inkjet & Print Production

Shopify & DTC Store Architecture
Amazon Brand Store & A+ Content
Product Line Architecture (Good/Better/Best)
Retail-Ready Packaging & Display Systems

Popular Clients

Awesome Clients

Logo Design
Product Design
Brand Direction

Nutherm Tech

Intermatic

Locked & Loaded

Abrazo

Zoyer

Contact

Connect With Me

Steve G

Creative

I am available for freelance work. Connect with me and lets chat.

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Hi, I’m Steve a Designer. Creative Strategist. Brand Manager.

What I Do

CREATIVE STRATEGY & DIRECTION

BRAND & MARKETING

CREATIVE LEADERSHIP & OPERATIONS

My Portfolio

Nutherm Tech (Creative Direction)

Protechnic Overview Video

Intermatic Welding & Fabrications

Cooler Master

Abrazo

Zoyer

Capabilities & Expertise

Awesome Clients

Connect With Me

Steve G

Hi, I’m Steve
a Designer. Creative Strategist. Brand Manager.