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1023

Abrazo

Abrazo — Lifestyle Brand Creation & Product Line Development

Scope: Brand Strategy, Industrial Product Design (Longboards & Paddleboards), Consumer Packaging, DTC E-Commerce, Amazon Storefront & A+ Content.

Outcome: Built a market-ready outdoor lifestyle brand from the ground up, successfully bridging factory manufacturing capabilities with high-converting consumer retail channels.

1023

VIEW PROJECT

Abrazo possessed manufacturing facilities and an initial logo mark, but lacked a distinct consumer brand identity, product design lineup, or go-to-market commercial strategy. They needed to launch a cohesive lifestyle brand focused on outdoor recreation and action sports, requiring complete product development, packaging design, and a multi-channel e-commerce ecosystem.

Brand Creation & Identity System

Physical Product Design & Industrial Graphics

Multi-Channel E-Commerce & Retail Marketplace

Gallery

968

Intermatic Welding & Fabrications

Brand Identity • Creative Direction • Vehicle Graphics & Apparel

968

Developed a distinctive brand identity for Intermatic Welding & Fabrications, creating a custom logo and supporting brand assets that reflect the company’s craftsmanship and unique personality.

Creative Approach

The goal was to create an identity that stood apart from conventional welding and fabrication branding. Inspired by the client’s appreciation for religious art, I incorporated those visual influences into the logo, bringing personal meaning and character to an industrial brand.

Gallery

1959

Nutherm Tech (Creative Direction)

Corporate Identity & B2B Brand System

Client Nutherm Tech
Services Branding / Corporate Identity

1959

Nutherm Tech is a B2B thermal systems and engineering solutions company operating in a highly technical industrial sector. They needed to establish a cohesive visual presence to position themselves as a trusted, modern industry authority. The challenge was translating complex technical capabilities into a bold, clean identity system that communicates precision, reliability, and technical performance across both digital and physical touchpoints.