Outcome: Built an authentic, multi-tiered recovery brand supported by real-world athletic endorsements, cohesive retail packaging, and a high-converting digital storefront.
Zoyer entered the competitive orthopedic support and athletic recovery market with a lineup of compression sleeves and technical braces. Beyond establishing a clear product line architecture, they needed grassroots brand authority and real-world athletic endorsement to build credibility with active consumers.
Outcome: Built a market-ready outdoor lifestyle brand from the ground up, successfully bridging factory manufacturing capabilities with high-converting consumer retail channels.
Abrazo possessed manufacturing facilities and an initial logo mark, but lacked a distinct consumer brand identity, product design lineup, or go-to-market commercial strategy. They needed to launch a cohesive lifestyle brand focused on outdoor recreation and action sports, requiring complete product development, packaging design, and a multi-channel e-commerce ecosystem.
Led end-to-end creative direction, digital asset production, studio photography, and multimedia campaign execution for global hardware releases and print publications.
Cooler Master is a global leader in computer hardware, PC components, and gaming peripherals. Serving a highly discerning community of PC builders, gamers, and tech enthusiasts, the brand required high-impact, cohesive visual design across digital platforms, print media, and video content to launch new product lines and maintain market dominance.
Digital & Web Experience Design
Editorial & Print Layouts
Video Production & Digital Content
Cooler Master — Global Product Marketing & Multi-Channel Design
Scope: Lead Creative Direction, Web Design, Studio Product Photography, Editorial Print Layouts, YouTube Video Production.
Outcome: Unified product launch campaigns across web, print, and video channels, elevating Cooler Master’s brand presence in the competitive gaming and hardware sector.
Developed a distinctive brand identity for Intermatic Welding & Fabrications, creating a custom logo and supporting brand assets that reflect the company’s craftsmanship and unique personality.
Creative Approach
The goal was to create an identity that stood apart from conventional welding and fabrication branding. Inspired by the client’s appreciation for religious art, I incorporated those visual influences into the logo, bringing personal meaning and character to an industrial brand.
Managed the full video production lifecycle—from on-site factory direction and cinematography to post-production editing, narrative pacing, and final asset delivery.
Nutherm Tech is a B2B thermal systems and engineering solutions company operating in a highly technical industrial sector. They needed to establish a cohesive visual presence to position themselves as a trusted, modern industry authority. The challenge was translating complex technical capabilities into a bold, clean identity system that communicates precision, reliability, and technical performance across both digital and physical touchpoints.
